Academic Redesign
Redesigning Sharing on TikTok: Group Chats
Designed a TikTok group chat feature that allows users to create private groups to share and discuss videos together.
Timeline
From explorations to final designs in 4 weeks.
Background
During a UCSD undergrad course, the team explored ways to enhance social engagement on TikTok by enabling collaborative video sharing in group chats.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Conducted user research and competitive analysis to understand current social sharing behaviors and pain points on TikTok and similar apps. Defined key features and user flows to address collaborative video sharing needs.
Design & Prototyping
Created wireframes and interactive prototypes focusing on intuitive group chat creation, seamless video sharing, and easy navigation within the app. Iterated designs based on team feedback and usability goals.
Implementation
Developed the feature concept and high-fidelity design specifications to hand off to developers for coding and integration within the existing TikTok interface.
Testing & Optimization
Conducted usability testing with target users to gather feedback on the chat experience and video sharing functionality. Refined interactions and visual elements to improve user engagement and ease of use.
The solution introduced a seamless group chat feature within TikTok that enables users to easily create private groups for sharing and discussing videos, enhancing community engagement and collaborative social interaction.
Easy Group Creation
Users can quickly start group chats and invite friends to share videos in a private, focused space.
Integrated Video Sharing
Enabled direct sharing of TikTok videos within chats to keep conversations relevant and engaging.
Intuitive User Experience
Designed a simple, familiar interface that fits naturally into TikTok’s existing app flow, ensuring ease of use and adoption.
The concept envisioned a group chat feature that could strengthen TikTok’s social experience by enabling collaborative video sharing and conversation among friends. While not officially launched, the idea aligns with emerging trends in social app engagement and garnered positive feedback during initial testing.
Enhanced Social Connection
Users showed interest in having dedicated group spaces to share and discuss videos with friends.
Intuitive Interaction
The simple, integrated chat design was praised for fostering natural, fun conversations around content.
Promising Engagement
Testers indicated increased likelihood of spending more time on the platform with such a feature.