Client Project
Mobile Experience for Younger Audience
Designed a mobile experience for the San Diego Italian Film Festival aimed at engaging younger audiences by providing an intuitive and visually appealing platform to explore festival content on mobile devices.
Timeline
From explorations to final designs in 5 weeks.
Background
The festival sought to connect with a new generation of film enthusiasts, leveraging mobile technology to enhance accessibility and participation, and tasked our UCSD student team with creating a solution tailored to youth preferences and behaviors.
The following outlines the structured approach our team took to develop the mobile experience, starting from understanding user needs through research, progressing to design and prototyping, and finally preparing the project for implementation and refinement based on testing feedback.
Research & Planning
Conducted audience research to understand young people’s preferences for film festival engagement and mobile usage habits. Defined key user journeys and feature sets aligned with client goals.
Design & Prototyping
Developed wireframes and interactive prototypes emphasizing ease of use, visually striking elements, and smooth navigation tailored for mobile devices. Incorporated feedback for continuous improvement.
Concept Presentation
Developed comprehensive design assets and a clickable prototype to communicate the solution effectively to the client for potential future development.
To better engage younger festival audiences, our team reimagined the mobile app with fresh features and a user-first approach designed around their needs and interests.
Youthful Interface
Redesigned the mobile app with modern visuals and interactions to appeal to younger users.
Easy Event Discovery
Added a dynamic blog section featuring festival news, film highlights, and cultural stories to keep the community informed and engaged.
Integrated Blog
Streamlined navigation and search tools, making it simple for users to find and bookmark upcoming film screenings and events.
Although the mobile app concept was not developed, the project yielded valuable deliverables that the San Diego Italian Film Festival can use in future initiatives targeting younger audiences.
Client-Ready Designs
Delivered polished app screens and user flows for immediate client reference or future development.
Audience Insights
Presented research findings highlighting strategies to engage Gen Z and young film enthusiasts.
Scalable Foundations
Created adaptable design assets that support future updates and expansion as the festival’s needs grow.