web design
Product Launch Landing Page
Collaborated with a fintech company to design and develop a compelling landing page for their new product launch. Focused on creating clear, user-friendly layouts and visuals that effectively communicate the product’s value and drive user engagement.
Timeline
From explorations to final designs in 3 weeks while working with multiple projects at the same time
Background
The fintech product was gearing up for market launch and required a landing page optimized to attract and convert target users. My role involved translating business goals and user insights into an intuitive interface that highlights key features and security benefits, tailored to fintech audiences.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Started by gathering insights on the fintech product’s goals and target audience through research and stakeholder discussions. This foundation guided the overall direction and strategy for the landing page.
Design & Prototyping
Created wireframes and interactive prototypes focused on clarity, usability, and visual appeal to communicate the product’s key benefits effectively.
Implementation
Designed the final high-fidelity landing page and prepared detailed design assets and documentation, which were handed off to the development team for implementation.
Testing & Optimization
Collaborated with developers and stakeholders to review the implemented design, gathering feedback and suggesting refinements to optimize user experience and conversion.
The landing page was designed to capture attention quickly, streamline lead generation, and clearly explain product features, guiding users efficiently toward conversion and engagement.
Eye-Catching Hero
Designed a visually impactful first screen that immediately grabs attention and communicates the brand promise in seconds.
Streamlined Lead Form
Implemented a simple, prominent lead capture form to encourage signups while minimizing friction and maximizing conversions.
Product Prototypes
Showcased clear product information through interactive prototypes, giving users an immediate sense of functionality and value.
The landing page deliverable successfully met the project goals by driving user engagement, conveying product value, and enabling seamless lead capture.
Increased Conversions
The clear design and prominent call-to-actions led to a measurable rise in user sign-ups and inquiries.
Enhanced Clarity
Users quickly understood the product benefits and features, supported by intuitive layouts and interactive prototypes.
Smooth Collaboration
The detailed handoff materials enabled efficient developer implementation, ensuring design fidelity and responsiveness across devices.