web design & iNTEGRATION
A Complete Medical Spa Rebrand
Worked with a medical spa to rebrand their identity, focusing on the booming K-Beauty market. Developed a modern visual style and refreshed brand assets to better reflect Korean beauty trends and attract new clients. This repositioning helped the spa stand out and grow its presence in a competitive industry.
Timeline
From explorations to final designs in 4 weeks while working with multiple projects at the same time
Background
The client wanted to tap into the rapid growth of K-Beauty by aligning their brand with this trend. My role was to translate this focus into a cohesive, appealing brand identity that highlights their specialized offerings and reinforces their reputation for quality care.
Outlined below is the step-by-step process followed for the medical spa rebranding project, from initial exploration to final implementation.
Research & Strategy
Conducted market and client research, with a special focus on K-Beauty trends and audience preferences. Utilized stakeholder interviews to clarify objectives and inform the brand’s new direction.
Brand Ideation & Design
Developed mood boards, logo concepts, and sample visuals fit for the K-Beauty aesthetic. Designed signature colors and key brand elements to ensure consistency across digital and print materials.
Asset Creation & Implementation
Designed and finalized core assets, including a refreshed logo, updated color palette, promotional visuals, and customer-facing collateral. Provided clear guidelines and all files for launch and use.
Technical Setup & Optimization
Set up essential digital infrastructure, including Google Analytics, Google Business Profile, and core SEO best practices. Ensured backend systems were in place to monitor performance, enhance search visibility, and drive local client acquisition effectively.
The rebranding initiative positioned the medical spa to stand out and attract K-Beauty enthusiasts, while building trust in the local market.
Distinctive K-Beauty Visual Identity
Crafted a visually appealing brand system with modern graphics, refreshed logo, and a curated color palette inspired by Korean beauty trends, ensuring consistency across all client touchpoints.
Optimized Customer Experience
Developed user-friendly marketing assets and signage that clearly communicated service offerings and reflected the luxurious, approachable essence of K-Beauty. Streamlined messaging helped clarify benefits and drive bookings.
Digital Infrastructure & Performance
Successfully set up Google Analytics, Google Business Profile, and implemented SEO best practices for the spa’s new website. These technical enhancements enabled the client to measure engagement, boost online visibility, and reach new customers more effectively.
The rebranding project delivered strong, measurable outcomes aligned with the client’s goals of attracting K-Beauty enthusiasts and increasing local visibility.
Higher Client Engagement
The refreshed identity and targeted messaging led to a noticeable uptick in inquiries and bookings, with strong interest from clients seeking K-Beauty services.
Stronger Brand Recognition
Updated visuals and messaging improved customer understanding and trust, resulting in positive brand feedback from both new and returning clients.
Improved Digital Performance
Google Business Profile and SEO enhancements boosted the spa’s local search rankings, driving more organic traffic to both the website and physical location.