Oi, 안녕, 你好 Hi, I'm Lydia👋

A UX/UI Designer
designing products FOR and WITH users.

Hi, I'm Lydia! 👋

UX/UI Designer living in San Diego, California.

I have 3+ years of experience in designing B2B and B2C and dedicated to creating immersive digital experiences that blend form and function seamlessly.

Join me on a journey where design meets innovation to make the digital world a more intuitive place!

UX Designer
MOBILE DESIGN

Designed & implemented mobile payment app

Weather app image
WEB DESIGN

Designed & implemented product launch web page

Academic Redesign: TikTok Group Chat

Redesigning Sharing on TikTok: Group Chats

Weather app image

TikTok

Client Project: SDIFF Mobile App Design

Designing mobile experience for film lovers

Meditation app image

San Diego Italian Film Festival

My favorite tools 🛠️

What I Use to Bring Ideas to Life

Figma

UX/UI Design & Prototyping

Framer

Web design & development

Framer

Web design & development

Squarespace

Web design & development

Squarespace

Web design & development

Azure DevOps

Project Management

Azure DevOps

Project Management

Miro

Collaboration & User Research

Miro

Collaboration & User Research

Jira

Project Management

Jira

Project Management

Ways of working 💡

How I Help Ideas Come to Life

Skills that I use to create world-class products

UX Research

My research uncovers user motivations through interviews, observation, and data analysis. I translate findings into actionable insights and user personas that guide design decisions and team alignment.

UX Research

My research uncovers user motivations through interviews, observation, and data analysis. I translate findings into actionable insights and user personas that guide design decisions and team alignment.

UX Design

I use Design Thinking to deeply understand users and solve real problems by focusing on their needs and desired outcomes. I prioritize team alignment and create solutions that are both relevant and feasible through continuous iteration.

UI Design

I create clear, user-friendly interfaces that balance aesthetics and functionality. Working collaboratively, I design responsive experiences that adapt across devices and evolve based on user feedback.

To make outstanding UX work, it still needs polished visual design in which I excel as well.

UI Design

I create clear, user-friendly interfaces that balance aesthetics and functionality. Working collaboratively, I design responsive experiences that adapt across devices and evolve based on user feedback.

Prototyping & Testing

I build rapid prototypes to turn ideas into testable designs, iterating based on usability testing and feedback. This “restless reinvention” ensures solutions remain user-centered and effective.

Prototyping & Testing

I build rapid prototypes to turn ideas into testable designs, iterating based on usability testing and feedback. This “restless reinvention” ensures solutions remain user-centered and effective.

Branding & Marketing Design

I design landing pages, digital assets, and brand style guides that help businesses tell their story consistently across platforms.

Branding & Marketing Design

I design landing pages, digital assets, and brand style guides that help businesses tell their story consistently across platforms.

Design QA & Implementation

I collaborate with developers to ensure final builds stay true to design specs, catching inconsistencies before launch.

I conduct workshops to come up with new ideas and to promote cross-functional ideation.

Design QA & Implementation

I collaborate with developers to ensure final builds stay true to design specs, catching inconsistencies before launch.

Testimonials 💡

Don't believe me - hear it
from the others

Don't believe me - hear it from the others

"Students are "required" to do work. It is more important what a student chooses to do beyond the required. Lydia, did her MBA work with excellence. She is an active learner, with a positive attitude and strong capabilities. Beyond the required, while in the MBA program, she has pursued a passion for UX design, sought out unique opportunities and positioned herself for future success. I admire that about her. I'd put her on my team."

~ Michael Wiese, Ph.D.
MBA Program Professor of Marketing

"Lydia has been working with our Digital Marketing Agency for close to a year. She first joined us as a Marketing Intern while pursuing her MBA and was quickly elevated to UX Designer. She has a great design eye and that natural ability combined with her user-centered process and strong abilities to problem solve have been invaluable to our team. Lydia is a strategic marketer and great collaborator. I’m happy to support her continued success and believe that any organization would be lucky to have Lydia on their team."

~ Sarah Yasukochi, MBA
Digital Marketing Strategist + Agency Owner

"Lydia is a dynamic, outgoing, and driven Marketing professional. I had the opportunity to work with her while she was pursuing her MBA. She was constantly engaged in work and eager to take on new challenges. She discovered her passion for helping customers and took on a UX Design certification while completing her MBA. She has impressive skills in Marketing as well as several software packages. She is dynamic, hard-working, and highly personable. I believe she would be a valued asset in any organization."

~ Nick Wolf, MBA
PLNU Director Career Services and Faculty

Blog 💰

I’m starting something new! A space to share my UX/UI journey, insights, and experiments—coming soon.